Anchor Lane


PRIVACY POLICY
 
ANCHOR LANE PACKS

ABN: [ADD YOUR ABN]

 Email: admin@anchorlanepacks.com.au

 

Last updated: April 2026

Anchor Lane Packs ("we", "us", "our") respects your privacy and is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, disclose and store your personal information when you visit our website, purchase from us, or interact with our ads.

By accessing our Site or purchasing our products, you agree to this Privacy Policy.

Contents

  1. Contact
  2. Collecting Personal Information
  3. Sharing Personal Information
  4. Behavioural Advertising
  5. Using Personal Information
  6. Selling Personal Information
  7. Your Rights
  8. Cookies
  9. Changes
  10. Complaints

1. Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us:

📧 admin@anchorlanepacks.com.au

If you seek to access, correct, update, or delete your personal information, please reach out using the contact details above.

2. Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual as "Personal Information".

I – Device Information

Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site, improve performance, support security and fraud prevention, and assist with marketing and advertising.

Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, pixels, and similar technologies.

Disclosure for a business purpose: shared with our processor Shopify and with third-party analytics, advertising and optimisation partners such as:

  • Google Analytics & Google Ads
  • Meta (Facebook & Instagram) Pixel and Conversions API
  • TikTok Pixel
  • Pinterest Tag
  • Klaviyo (email and SMS analytics)

Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, how you interact with the Site, click and scroll behaviour, approximate location, and referrer URLs.

II – Order Information

Purpose of collection: to provide products or services to you, to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and where in line with your preferences, provide you with information relating to our products or services.

Source of collection: collected from you at the point of purchase.

Disclosure for a business purpose: shared with our processor Shopify, payment providers, fraud-prevention services, shipping and logistics partners, and Klaviyo for transactional emails and SMS.

Personal Information collected: name, billing address, shipping address, payment information (processed securely via our payment providers), email address, and phone number.

III – Customer Support Information

Purpose of collection: to provide customer support and resolve any enquiries.

Source of collection: collected from you when you contact us via email, contact forms, or social media channels.

Minors

The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at admin@anchorlanepacks.com.au to request deletion.

3. Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you. This includes:

  • Shopify, who powers our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
  • Payment processors and Buy Now Pay Later providers
  • Shipping and logistics providers
  • Klaviyo for email and SMS communication
  • Advertising and analytics partners including Google, Meta, TikTok, and Pinterest
  • Fraud prevention and security tools
  • IT, hosting and support providers who help us operate the Site

We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We do not sell your Personal Information in the ordinary sense of the word.

4. Behavioural Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We share information about your use of the Site, your purchases, and your interaction with our ads with our advertising partners including Meta (Facebook & Instagram), Google, TikTok, and Pinterest.

We may use Klaviyo to send you marketing emails and SMS based on your browsing and purchase behaviour, where you have consented.

You can opt out of targeted advertising by visiting:

You can also opt out via the Digital Advertising Alliance at: https://optout.aboutads.info

You can opt out of our direct marketing emails or SMS at any time by using the unsubscribe link in our emails or replying "STOP" to SMS.

5. Using Personal Information

We use your Personal Information to provide our services to you, which includes offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers. We also use it to improve the Site, maintain security, prevent fraud, comply with legal obligations, and conduct marketing and analytics.

Lawful Basis

For Australian users, we handle Personal Information in line with the Australian Privacy Principles under the Privacy Act 1988 (Cth), using your information only where it is reasonably necessary for our functions or activities, or where you have consented.

If you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases: your consent; the performance of the contract between you and the Site; compliance with our legal obligations; to protect your vital interests; and for our legitimate interests.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information, subject to our legal and accounting obligations.

Automatic Decision-Making

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

6. Selling Personal Information

Anchor Lane Packs does not sell Personal Information in the ordinary sense under Australian law. We do not sell, rent or trade your Personal Information for money.

Our Site may share certain identifiers (such as device information, online activity or hashed contact details) with advertising partners for targeted advertising as described in the Behavioural Advertising section above. If you are a California resident, this may constitute a "sale" under the CCPA and you may have the right to opt out.

7. Your Rights

Australian Privacy Rights

If you are located in Australia, you have the right under the Australian Privacy Principles to:

  • Request access to the Personal Information we hold about you
  • Request corrections to your Personal Information if it is inaccurate, out-of-date, incomplete, or misleading
  • Request that we stop using your Personal Information for direct marketing
  • Make a complaint about how we have handled your Personal Information

To exercise these rights, please contact us at admin@anchorlanepacks.com.au.

GDPR

If you are a resident of the EEA, you have the right to access, port, correct, update, or request erasure of your Personal Information. Please contact us at admin@anchorlanepacks.com.au to exercise these rights.

CCPA

If you are a resident of California, you have the right to access, port, correct, update, or request erasure of your Personal Information. Please contact us at admin@anchorlanepacks.com.au to exercise these rights.

8. Cookies

A cookie is a small amount of information downloaded to your computer or device when you visit our Site. We use functional, performance, advertising, and social media cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences such as login and region selection.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser's Tools or Preferences menu. For more information visit: www.allaboutcookies.org.

Please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners.

Do Not Track

Because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

9. Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. The updated policy will be posted on this page with a revised "Last updated" date.

10. Complaints

If you would like to make a complaint, please contact us at admin@anchorlanepacks.com.au.

If you are not satisfied with our response, you have the right to lodge your complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.