About Anchor Lane

Meet Jason Priest

Anchor Lane wasn't created because I had all the answers.

It was created because I didn't.

Like a lot of dads, I love my daughters more than anything. But loving your kids and knowing how to connect with them aren't always the same thing.

Conversations can feel awkward. Sometimes you don't know when to ask questions, when to listen, or when to simply sit beside them and let them talk.

And if you're a single dad or navigating life after separation, those moments can feel even harder.

You have less time. More pressure. And a quiet voice in your head asking if you're doing enough.

I know that voice well.

Because I'm still learning too.

Anchor Lane was founded by Jason Priest, a father of three daughters who understands the challenges many dads face when trying to maintain strong relationships with their children after separation.

After experiencing the difficulty of navigating communication, connection, and limited time with his daughters, Jason created The Chat Pack as a simple tool to help fathers create meaningful conversations and lasting bonds with their kids.

His mission is simple: to help dads become the role models their children deserve.

Why The Chat Pack Exists

Why The Chat Pack Exists

No one really tells you this when you become a father: connection doesn't just happen.

It takes presence, patience, and intention.

It means showing interest when you're tired. Putting the phone down when your mind is elsewhere. Listening without jumping in to fix things.

It means turning up — even when things feel complicated, unfair, or emotionally draining.

For many dads, especially those going through separation, shared parenting, or limited time with their children, every moment matters even more. And yet, those moments can slip past quickly if we don't make the most of them.

The Chat Pack started from a very simple problem. I wanted better conversations with my daughter. Not forced ones. Not lectures. Just real conversations that helped us understand each other better.

But like many dads, sometimes I didn't know how to start the conversation.

So I created something simple. A deck of 150 thoughtful conversation cards designed to help dads and kids connect, laugh, reflect, and share real moments together.

The questions range from light and fun to deeper conversations that help build trust over time.

The goal isn't to force big talks. It's simply to create a starting point. Because sometimes one good question is all it takes to open the door.

A Community For Dads Who Show Up

Anchor Lane isn't just a product. It's a mission. It exists to help dads stay connected with their children, even when life gets messy.

Relationships break down. Families change shape. Schedules become complicated. But your relationship with your child should never be the thing that gets lost in the process.

Kids need to know their dad is there. Not perfect. Not always with the right answers. Just present. Trying. Showing up.

Anchor Lane is also about something bigger. It's about helping men become the kind of fathers their children look up to. Not through perfection, but through growth. Through learning to listen better. To communicate more openly. To create moments that matter.

There are a lot of good dads out there doing their best in difficult situations. Dads who want to be better role models. Dads who want stronger relationships with their daughters. Dads who refuse to let distance or circumstance define their role. Anchor Lane is built for them.

My hope is that Anchor Lane becomes more than a brand. I want it to become a community of fathers committed to showing up — for their kids and for themselves. A place where dads can share experiences, learn from each other, and grow into the role models their children deserve.

Because fatherhood is one of the hardest and most important jobs a man will ever have. And none of us should have to figure it out alone.

If you've found Anchor Lane, there's a good chance you care deeply about being a great dad. And that already matters more than you realise.

You don't need to be perfect. You just need to keep showing up.

One conversation. One moment. One day at a time.

And if The Chat Pack helps create even a few of those moments for you and your child, then Anchor Lane is doing exactly what it was built for.